What It Means for Marketers: All marketers will need to become a member of any group they’d like to participate in.
Standard Groups do show up in search results and any member can invite any of their 1st degree connections to join.” All Groups are Now Standard Groups or Unlisted Groups: “Unlisted Groups don't show up in search results and only the group's owner and manager can invite members to the group.All Groups are Now Members-Only Groups: “Members-only groups have created significantly more participation and conversations than others (up to five times more), indicating that members feel more confident contributing in these types of groups.”.All Groups are Now Private Groups: “Conversations in groups won't be visible until you've joined the group.”.
#Linkedin groups changes android#
LinkedIn’s solution to the moderation concerns is a new Groups mobile app, complete with “push notifications for conversations in your groups so you stay updated on what's happening in your community.” Unfortunately, it’s only available for iOS right now, so Android users will be stuck using the main LinkedIn interface for moderation. With some groups having nearly a quarter of a million members, this has the potential for abuse. Finally, the potential for one member to offend another has grown with the ability to tag other group members by name. It’s even worse that they removed moderation in conjunction with allowing images! If a picture is worth a 1,000 words, just imagine the potential for inappropriate graphic content in your group. Group moderation was one of the keys that differentiated LinkedIn from Facebook. It’s a shame LinkedIn has chosen to remove these safeguards – and it may be a deal breaker for many companies. Our Take: Scary stuff! All of a sudden, the carefully moderated (and possibly branded) group you’ve grown is a potential target for spammy posts and inappropriate content. In addition, conversations will now allow the upload of images and both conversations and comments will allow members to publically call one another out by name. Group managers will still be able to remove conversations if they do not fit the group’s criteria, and other group participants will be able to flag comments and conversations as being inappropriate for the group. What It Means for Marketers: Any member of a LinkedIn Group (more on how membership is changing in a moment) will be able to post conversations to that group without any moderation from group owners, managers or moderators. New from LinkedIn: “To ensure groups are effective as timely conversation forums, conversations will now be posted instantly to a group without the need for manager approval.” “You can now make conversations as engaging as possible by posting images to any new conversations.” “You can now reference other group members and bring them into a conversation by typing followed by the group member's name.” Moderation Is Limited Images and Tagging Introduced The changes will have profound effects for marketers, so we’re examining the key differences from the redesign. Their new Groups iOS app launched October 14.
#Linkedin groups changes full#
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